Reel In Your Readers

Hey Indie Author!

Does the thought of hopping on camera to sell your book make you tremble (or cringe!)?

When we say "reels" do you think "I can't dance"?

How many times this week have you thumped your head on a brick wall to see if it'll bring you some (any!) Instagram content ideas?

If you weren't expecting to become a video marketer when you started writing your book, you're not alone.

But the days of little square photos are well and truly over — Instagram considers itself a predominantly video site now and that means the highest rewards go to the most binge-worthy visual content.

So how are you supposed to make a book reel when...

Your book isn't written yet?
You can't keep up with trends?
You want to keep your face/identity private?
You're not a video editor?
You don't have time to waste learning how to lip-sync?
Content creation feels like a never-ending treadmill you can't escape?

There is a solution.

Being a self-published author is a multi-layered job description: writer, editor, agent, customer service rep, blurb-writer, marketer and social media specialist.

With all these balls in the air, social media is often the first one to go when you're feeling burnt out or uninspired — and that usually just adds a dip in book sales to your overall exhaustion.

More than that though, every un-posted reel is a missed opportunity to build your audience.

And the more you build your audience...the less you need to churn out content.

Why?

Because audiences who have a real relationship with their favourite author buy more easily.

Which means all the other elements of your book marketing that you've slaved over will work even better.

Don't you owe it to your hours of writing, editing and emailing to create a reader base who love to buy from you?

In this beginner-friendly masterclass, I brought in author, podcaster, Instagrammer and librarian Julie Anne Grasso to help me demystify book reels for anyone who's ever felt intimidated by the 'create reel' button.

With her quirky personal style, infectious confidence and creative mind, Julie's reels stand out from the crowd — and get her readers and clients.

And she's here to show you how!

60 min masterclass with Julie and Jessie — learn the sneaky mistakes that are costing you views, discover how to make engaging reels without being on camera, create reels with intent and get off the exhausting content creation treadmill, and simple ways to go beyond your cover and truly immerse readers in your book's world.
Reel In Your Readers digital workbook — discover your personal reel-ing style, plan content that achieves your sales and engagement goals and get your mind in the right place to start filming fearlessly!
Julie's 5 Must-Have Reels PDF — so you can dive straight in and start creating content that matters! Comes with real-life Insta examples you can watch for added inspiration.

BONUSES

Reels Mastery 101 — Julie's step-by-step reels how-to masterclass (with screen recorded examples straight from Insta!) from 'create reel' to 'post'. Includes simple editing tips from transitions to timed text and everything in between.
Julie's Reels Cheatsheet — from the beginner basics to sneaky tips even seasoned reel-ers might have missed, this handy PDF is the perfect reference point for reel technicalities!

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FAQS:

I've been making reels for a while — do I need this?

Reel In Your Readers was designed especially for authors who are yet to press 'post' on their first reel, but there are many gems of advice (plus content and strategy ideas!) that will apply to more seasoned "reel-ers" too. If you feel like your content does well but doesn't get you anywhere, you're probably going to love this class.

Is this only for fiction authors?

Nope! While Julie personally has a fiction background, the advice and strategies discussed can apply to any genre.

Will this help me with TikTok too?

As the name suggests, this masterclass focuses on Instagram reels, as this is what Julie and Jessie are both most familiar with. If you're stuck for inspiration the content ideas and strategies suggested will apply to any type of short-form video, including TikTok and YouTube Shorts, but please be aware that all specific tech instructions in this class are for Instagram only.

Can I get a refund?

We want to be sure this class reaches those who need it, so if you have purchased Reel In Your Readers and find it's not for you, you have 14 days to request a no-questions-asked full refund. To do so, please email jessie[at]bookblurbmagic[dot]com with a copy of your receipt. Please note if you contact us after 14 days of purchase we will not be able to fulfil your request.

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Reel In Your Readers$37